In 1976 at the age of 16, Alfredo Hidalgo made a life-changing decision to move from Zacatecas, Mexico to San Diego, California, seeking new opportunities and a brighter future. Arriving with little more than determination and a strong work ethic, he embarked on a journey that would eventually lead to his success. He found employment at Gish Pacific Flowers and realized this was something he could do for himself, especially because he enjoyed the work. Ten years after moving to San Diego, Alfredo decided to start his own floral business. With limited resources but a wealth of determination, he dove headfirst into founding Hidalgo Flowers.
Alfredo overcame language barriers and navigating unfamiliar business practices, and found ways to adapt and grow. After a lot of hard work and dedication he purchased his own farm in Vista in 1999. Drawing inspiration from his Mexican heritage, he infuses his work with vibrant colors and designs, but what sets his business apart is Alfredo himself. To know him is to love him! Alfredo's charm and passion, as well as his dedication to quality and customer satisfaction have helped him build a strong reputation in the community.
Today, this Mexican migrant-turned-entrepreneur stands as a shining example of the American Dream. Through hard work, resilience, and an unwavering passion for his craft, he has established himself as an expert in the flower farming industry. His success story serves as an inspiration to others, showing that with strong will and determination new horizons can be conquered.